Studies of the dimensionality, correlates, and meaning of measures of the maximizing tendency

This series of four studies was designed to clarify the underlying dimensionality and psychological well-being correlates of the major extant measures of the maximization tendency: the Maximization Scale (MS; Schwarz et al., 2002) and the Maximization Tendency Scale (MTS; Diab et al., 2008). Four studies using psychometric and factor analysis, item response theory (IRT), and an experimental manipulation all supported the following conclusions. The MS does measure three separate factors as postulated by its authors, but only two of them (alternative search and decisional difficulty) are correlated with each other and (negatively) with indices of well-being as postulated by the scale authors; high standards, the third factor, correlated strongly with the MTS, and both of these were strongly correlated with positive indices of well-being (optimism and happiness) and functioning (e.g., self-esteem and self-efficacy). The high standards subscale and MTS were related to analytical decision making style, while alternative search and decision difficulty were related to the regret-based decision making style and to procrastination. The IRT analysis indicated serious weaknesses in the measurement capabilities of existing scales, and the findings of the experimental study confirmed that alternative search and decision difficulty are related to the maximization tendency while high standards and MTS are not. Implications for further research and scale development are discussed.